Now, a photography service is the kind of business that mostly operates in a local environment. Unless you are a travel photographer, most part of your clientele comes from your surroundings. When it comes to getting clients you want to engage your services, in photography the biggest source has always been the word of mouth, followed by in-person meetings, social media, and networking events.
However, this being the digital era, most of your customers are now looking for you online. Nobody wants to go across the room and grab a copy of the yellow pages and look up something and dial. A much more convenient way is to just pull a phone out of their pocket and search for something in the neighbourhood. It is not just convenient but also advantageous because they get all details; get to see samples, recommendations and reviews. This way seems to be much more reliable for them. That said, it is no longer needed that the importance investing in local SEO be emphasized.
What is Local SEO and How is it different from regular SEO?
Local SEO primarily focuses on optimising the search results and traffic for local searches based on location data of the user. These are the additional SEO strategies that you need to deploy in order to get a good ranking in the SERPs when people search for something in a particular area, town or city. It is a must for photographers who want to gain that competitive advantage and grow their business.
Local SEO tips for Photographers
Here are the things our experts at Tribelocal recommend for you to keep in mind when you are optimising your site for Local SEO.
Make your Keywords Local
If you have already narrowed down on the keywords that you are going to use on your website, consider including the location as well in your Keyword; for example “Wedding Photographers Toronto.” By doing this you push yourself up when someone is looking for wedding photographers in Toronto.
Get Local Citations
A local citation could simply be a mention in a local blog post or an online directly. It is very important for link building (but unlike backlinks) and help greatly with ranking in local search results. They are a proof of your business being legitimate and showcase you in good light. Remember, your citations need to be up-to-date. If you are moving to a different location, make sure you make it known. Or else you end up losing a customer who went to your old location and went away thinking you never existed or went out of business. That’s not what you want.
Google My Business
Google My Business is basically an online directory. Good news is that, it is free and comes with a range of benefits that will give you the edge over your competition. In order to map yourself on Google My business, all you need to do is fill out your profile. When you do so, you make your way to appearing on the local pack – the small window that appears on top of the search results page and displays the top three search results along with the map. So basically, you need to create a good profile filling out all your details, listing your specialities, subcategories and preferably adding a few good sample shots. You can do the same with Bing too.
Along with Hardwork, you need a Power NAP
The primary goal for you to create a website, is for people to be able to contact you and engage your services. For that to happen you need to offer them a NAP – Name, Address, Phone Number. It is an important part of your portfolio and something a lot of photographers skip. Better yet, would be you include this information on every page. If you think it might overcrowd your pages, design an elegant footer and put it all in there.
PS: When listing a phone number, it is recommended that you add a local number instead of a hotline number like 1-800 number. It just adds more credibility.
Get Reviews and Testimonials
The first thing you need even before you go about branding your service, is good service. If you have provided a good service and think you have made your customers happy, just ask them to pen down a few lines for you. It adds more credibility to your page and also helps with the rankings.
When you optimise your business for Local SEO, it gives you a huge lift over traditional SEO. Your website is certainly there for displaying your work, but customers and conversions come when you get higher visibility in your geographical area. In simple terms, you score a goal when you get down on to the playing field. Take advantage of the tools of Local SEO and get better conversion rates.
Featured image source: https://www.techinspire.in/local-seo-saharanpur/
About the Author
Shishir is an ex-startup entrepreneur currently working on kickstarting inbound marketing for a Silicon Valley startup. Cracked the code of generating 750K monthly traffic in 10 months by using creative content.